Robinsons Fruit Juices & The Hundred

In 2023 I had the pleasure to be able to facilitate creative concept and packaging for Robinsons & The Hundred collaboration. Using photography action shots of players, I crafted a Key Visual that would become the face of the national campaign for Robinsons. The KV was set to drive shopper awareness of the competition via Supermarket installations, POS, social media and updated product packaging for their Ready To Drink product. The end result can be seen on shelves in store nationwide in Tesco, ASDA & Sainsbury's, as well as some smaller outlets.