I'd met Mr Halsall a few time throughout my career. First time I met him, he had a website selling houses I think it was before Rightmove, so he's always been an ambitious guy. Zip forward to 2012 he's grown his portfolio so much, he was in a position to consider and start making waves to owning his own race team and to complete at BSB level. Naturally I jumped at the chance to work on his stuff. There was a whole host of branding work done, but working with this brand I developed what you can see below, a branded British Super Bike, branded garage / pit area / Race suit and outfits for grid promo girls, mobile mechanic / entertainment rig and tent for hospitality and branded wrapped vehicle, to name a few. I even got to go and see (at the time) Lee Costello, Tommy Bridewell and Harry Hartley in action. Awesome.